Telluride AIDS Benefit
Event Branding and Visual Identity
2020
I led the event branding and visual identity for the Telluride AIDS Benefit Student Fashion Show, an annual fundraiser supporting HIV/AIDS awareness, prevention, and client care programs across Colorado. The goal was to create a cohesive system that felt contemporary, respectful, and legible across both promotional and live environments.
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Visual Identity Lead
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Event branding and visual system
Promotional poster and printed collateral
Audience pamphlets and informational materials
Branded apparel worn on stage and during post-show educational events
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Delivered a cohesive event identity that unified promotion, live presentation, and educational touchpoints. The system balanced clarity and sensitivity while increasing visibility and recognition of the event across Telluride’s public spaces and venues. Fundraised $50,000+ for AIDS/HIV research, prevention, and care programs across Colorado.
