Brave Bar
Branding and Packaging Design
2024-2025
I led the rebrand and packaging design for Brave Bar, an Austin-based better-for-you protein bar focused on simple ingredients and functional nutrition. The objective was to create a bold, modern system that communicated clarity, energy, and credibility while standing out in a crowded health-focused category. The packaging features elements of the ATX skyline, river, and hilly landscape.
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Brand Designer
Packaging Designer -
Brand identity refresh
Primary packaging design and layout system
Color, typography, and visual language
Packaging mockups and shelf-ready assets
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Delivered a cohesive brand and packaging system that elevated Brave Bar’s visual presence, clarified its value proposition, and improved shelf impact for health-conscious consumers. The updated design balanced approachability with confidence, positioning the brand for growth and retail visibility.
