Snag
Brand Systems, Content, and UX at Scale
2022 - 2025
I joined Snag in 2022 when the company operated four locations. I led brand systems, content, and UI/UX across the app, marketing, and physical touchpoints, partnering closely with engineering to integrate design into the product itself. Over three years, I built scalable systems that helped Snag grow to 11 locations and develop a cult following on campuses. By designing for participation, not polish alone, I made UGC easy, natural, and self-sustaining.
Links to all managed Instagram pages
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Founding Marketing Manager
Brand Systems Lead
Content & UX Direction -
App UX & UI design
Brand identity systems
Content strategy and brand voice
Campaign creative
Merchandise and physical marketing
On-campus activations and experiential touchpoints
Window decals
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Scaled Snag from 4 to 11 locations with a unified brand system across app, marketing, and physical touchpoints.
Built scalable design and content systems used company-wide to maintain consistency as the business grew.
