Legacy Clothing Co.
Brand Identity, Apparel Design, and E-commerce
2018-2020
Legacy was a personal apparel venture where I designed and sold made-to-order streetwear. I led the full brand execution, including logo design, e-commerce website, and backend dropshipping operations, managing the product from concept through fulfillment. Through Legacy, I sponsored and produced apparel for two student Telluride AIDS Benefit fashion show lines, extending the brand into a live runway and fundraising environment.
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Founder and Designer
Brand identity and logo design
Apparel design and production
E-commerce and dropshipping operations
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Logo and brand identity system
Apparel graphics and garment design
Shopify website design and setup
Product photography and mockups
Order fulfillment and vendor coordination
Apparel production for two student Telluride AIDS Benefit fashion show lines
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Launched a fully functional made-to-order apparel brand
Sold products end-to-end through a live e-commerce site
Translated the brand into a live runway and fundraising environment
Gained hands-on experience managing production, fulfillment, and real customer orders
