Hot Box Mix

Web Design + Instagram Branding

2021-2022

Hot Box Mix is the first THC-infused brownie mix on the market. I led the brand’s digital presence from the ground up, defining its visual identity and translating it across web, social, and promotional touchpoints. The goal was to balance approachability with credibility in a highly regulated space, while creating a bold, recognizable brand that stood out in dispensaries and online.

  • Brand Designer (primarily consulting)
    Web Designer
    Social Content Lead

    • Website design and layout for product education and compliance

    • Instagram branding system, including grid layout, typography, and content templates

    • Promotional assets for digital and in-store marketing

    • Ongoing creative support as the brand scaled distribution

    • Launched a cohesive digital brand for a first-of-its-kind product

    • Established a consistent visual system across web and social channels

    • Helped position Hot Box Mix as a recognizable, trustworthy brand in a crowded cannabis market

    • Created scalable assets that the team could continue using post-launch

Screen+Shot+2020-12-14+at+8.30.42+PM.png
hotboxdisplay.jpg
image.jpg
Hot+Box+2022+KPD+exhibit.jpg
Previous

Poster Design: Multi-Style Exploration
Next

Legacy